Arctic Wolf, a Minnesota-based security operations company, has announced enhancements to its channel partner program, focused on investing in top-performing channel partners.
The update features two new partnership tiers.
Authorized Partners have access to foundational benefits that include access to the Arctic Wolf Partner Portal, opportunity support, deal registration, internal purchase discounts, and eligibility for incentives. Additionally, Authorized Partners have access to on-demand training courses, campaign kits, co-branded collateral, and a full suite of enablement and demand resources.
Wolf Pack Partners gain access to a suite of additional benefits that include a named channel account management team, access to executive leadership, quarterly business reviews, invitations to exclusive training summits, priority access to marketing support, and demand gen programs.
Managed Service Providers (MSPs) and Solution Provider partners qualify for both tiers.
“Our channel partners are critical in helping us execute on our mission to end cyber risk, and we want to reward our most strategic solution providers with a program that drives growth together and helps them earn the most reward and investment back from Arctic Wolf,” said Bob Skelley, senior vice president of Global Channels at Arctic Wolf. “This program evolution will accelerate growth for partners who demonstrate success and commitment with Arctic Wolf. We’re excited to offer this enhanced, world-class program to facilitate better planning and engagement with our channel ecosystem.”
The improvements were designed to create enhanced channel relationships pursues a 100% partner-centric go-to-market model.