Barracuda Expands Channel Program for Enhanced Partner and Distributor Profitability

Published On: March 31, 2024Categories: Buzz

Barracuda Networks, Inc., a Campbell, California-based security company, has announced new enhancements to its partner program aimed at increasing partner margin and profitability and expanding technical enablement for channel partners and distributors.

To that end, global partner compensation models have been updated to include new discounts and rebates for top-tier partners as well as the expansion of internal offerings to create more partner opportunities. Distributor compensation has been similarly adjusted.

The company has also added four new partner technical certification courses and expanded technical enablement resources. This includes enhancements enabling partners to build customized, trackable links to the Barracuda Email Threat Scanner and access reporting on their customer scans.

“As a 100% channel-focused company, we strive to put ourselves in our partner’s shoes to understand their unique perspectives better and deliver on their requirements,” said Jason Beal, Vice President of Worldwide Partner Ecosystems. “Just three months after launching our global Partner Success program, we are excited to announce key enhancements to the program that will enable our partners to maximize their success through the partner multiplier, leading to greater profitability when they go to market with Barracuda.”

The Barracuda Partner Success Program was launched in December 2023 with the goal of supporting multiple routes to market, including resale, MSP, and marketplaces.  

The company is also introducing a new Premier-level rebate for top-tier partners. The new rebate program is structured around the customer success framework of the LAER model: land, adoption, expansion, and retention and renewal, to help drive partner profitability. The rebate program rewards partners for achievement of landing new customers, improving full adoption of product functionality by customers, expanding offerings across the Barracuda portfolio, and retaining customers through renewals support.

Channel Impact®

New investments in the Barracuda Partner Success Program include more favorable partner and distribution compensation models, including discounts and rebates, and expanded technical enablement and resources.

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