BlackBerry Enhances North America Partner Program

BlackBerry announced improvements to the BlackBerry Cylance North America Partner Program focused on partner protection, enhanced margins, incumbency with renewals and continued enablement. The updated day program offers predictive security solutions and a broad spectrum of consulting services supported by field sales and marketing support, technical support, training and tools.

“The BlackBerry Cylance Partner Program is an integral part of the overall BlackBerry Partner Program and our go-to-market strategy,” said Blackberry CEO John Chen. “The enhancements to our North America Partner Program will improve the speed of transacting and continue to enable partners with the resources and technical accreditations they need to ensure predictable growth and a frictionless sales motion.”

The program has three tiers.

Emerald Partners reach the highest requirements for training, accreditation and certification, as well as substantial business planning and growth targets. They benefit from the highest incentives and rebates the program offers. Platinum Partners are the mid-tier, described as trained advocates for BlackBerry Cylance solutions. Referral and entry-level partners start as associates at the Gold level and receive phone sales support. Gold Partners are also eligible for support on a deal-by-deal basis.

The program offers a full incumbency designation for renewals to all Emerald and Platinum members in good standing. Incumbent partners are not required to register renewal deals; renewals are processed at the same price and discount as the original order.

The company also has an MSSP program, which has been modified to include simplified pricing and deal protection for deals with more than 500 seats.

Channel Impact^®
Security has become a top priority for our customers and they are increasingly turning to channel partners for solutions that help them stay steps ahead of the most advanced threats and attacks. This program represents an attempt to augment that value from a sales strategy perspective.