Cradlepoint Revamps Partner Program; Rolls out Specialization

Cradlepoint of Boise, Idaho, has announced a revamped and expanded partner program designed to help reseller, service provider, and alliance partners around the world get a jump on Wireless WAN and enterprise 5G.

The company’s new Technology Alliance Program (TAP) brings together curated ecosystem partnerships and technologies to deliver a portfolio of “Connected by Cradlepoint” solutions for wireless branch, mobile and IoT networking. TAP solutions currently in process target public safety, fleet management, enterprise IoT and private LTE. Cradlepoint is also launching a business and technical framework intended to help partners build a successful Wireless WAN and 5G practice based on the company’s NetCloud Service. Additional investments include the acquisition of a new partner marketing platform as well as new partner managers, solutions architects, and vertical experts.

“Cradlepoint is leading the evolution to Wireless WAN and 5G, and our many reseller, service provider, and technology partners play a crucial role in driving this transition,” said Eric Purcell, senior vice president of global partner sales at Cradlepoint. “This is the largest revamp of the Cradlepoint Partner Program in our history — bringing together the technology alliances, business and technical frameworks, and resources partners need to build a Wireless WAN and 5G practice, accelerate revenue, and capitalize on this incredible multi-billion-dollar opportunity.”

The new Cradlepoint Partner Program has begun deployment. Some components will be made available during the second half of the year.

Channel Impact^®
The enhancements to the channel program are expected to help upgrade WAN functionalities in order to streamline operations, diversify revenue streams, and improve customer experiences.