HP Introduces Channel Intelligence Platform

HP Inc. has unveiled “HP Amplify Data Insights,” a new partner platform designed to turn data analytics into useful business observations. Available on the HP Partner Portal, the new platform combines third party intelligence and partner data into one intuitive dashboard, enabling partners to benchmark performance, deepen customer relationships and solidify long-term strategies.

“The events of the past 18 months have dramatically altered how customers engage with brands and ultimately make technology buying decisions – data plays a critical role in our ability to both monitor and respond quickly to these evolving customer needs,” said Christoph Schell, HP’s Chief Commercial Officer. “HP is delivering on our collaboration promise by turning partner data into deeper insights, designed to deliver more positive customer outcomes and enable long-term partner growth and recurring revenue.”

Available data focuses on a variety of areas, including revenue and unit sales by industry and company size, rankings by industry and company size, ratios to hardware by industry and company size, inventory levels by HP product group, category, and product line, sales mix by customer industry, and compensation and rebate history.

Other features include product warranty and renewal heatmaps, customer buying intent predictions, customer engagement topic insights, engagement evolution by customer, customer engagement propensity and intent, and customer interest topics based on the past six months.

Recommendations on specific sales and marketing actions are also available.

Channel Impact^®
The new Insights platform is intended to help partners shape the customer experience and drive long-term growth strategies.