Intermedia Adds Co-Branding Option to its Reseller Program

Intermedia, a Mountain View-based UCaaS and collaboration provider, has launched a new co-branding option for partners selling its Intermedia Unite product line.

Unite offers an all-in-one business phone and communications system with integrated web and video conferencing, team chat, file sharing and backup.

To date, the channel has been able to partner with Intermedia as either a Private Label Reseller (PLR) or a commissioned Advisor. With the addition of the co-branded option to the reseller model, Managed Service Providers (MSPs) and other members of the channel community have more flexibility to leverage their own brands.

The expanded go-to-market reseller program allows partners to own the entire customer relationship under either the existing Private Label option, which utilizes the partner’s brand, or the new Co-Branded option that leverages Intermedia’s brand.

Partners sell the service, set their own margins, and handle billing and support, while Intermedia provides customizable marketing materials, sales support, Tier 2 and Tier 3 technical support, taxation management, etc.

Under the agent model, partners help Intermedia close the sale, while the vendor provides all of the sales, marketing, technical, and billing support.

“Most of our competitors only sell under an agent model, which limits the partner’s revenue opportunity and growth potential,” said Intermedia CEO Michael Gold. “Our Reseller model puts the power in the hands of the partners by allowing them to own the customer relationship, set their own pricing and margins, build more value in their business, and chart a more predictable future. Our Private Label partners have been realizing these benefits for years, and now with the new Co-Branded reseller option, partners that have been hesitant to sell under their own brand can now experience these same revenue-building benefits by selling alongside the name and credibility of the Intermedia brand.”

The company claims more than 120,000 business customers and 6,600 active partners.

Channel Impact^®
The new program offers more flexibility for partners to fully manage their customer relationships while leveraging the vendor’s brand.