Juniper Networks has announced enhancements to its global partner program designed to help Juniper partners expand their business and drive additional value in the AI-driven enterprise space.
Artificial intelligence, software-defined networking and other management tools have proliferated throughout the enterprise, designed to help simplify operations. Juniper has therefore developed new tools, specializations and enablement programs for partners to capitalize on this changing landscape. The announcement includes a new managed services program, modernized sales and technical training and increased rewards for selling AI-driven enterprise solutions.
“Our plan is to help our partners drive growth through new business and customer expansion, while focusing on simplicity,” said Helda Lopes, head of Global Partner Programs and Marketing at the Sunnyvale, California-based vendor. “Juniper Partner Advantage 2020 has been designed to provide partners the tools they need to capitalize on major growth trends in the enterprise through predictable revenue streams.”
With Juniper’s recent acquisition of Mist Systems, the new joint Juniper-Mist Specialization enables partners to deliver AI solutions into the enterprise, while the new SaaS and Managed Services specializations are designed to incent and enable partner transformation into recurring revenue models.
In addition to an updated incentive structure, Juniper is providing various programs and campaigns to drive new business and to expand existing accounts. Partners have access to on-demand, customizable and turn-key marketing campaigns focused on differentiated product solutions and targeted vertical segments in the enterprise. Juniper has also updated its sales training curriculum to help partners further leverage emerging areas like AI, cloud and managed services.
A new PRM platform with partner onboarding functionality, day-to-day business management, contact management, real-time compliance and incentive status has also been rolled out.
Channel Impact®
The improvements are expected to help partner sales teams gain knowledge on how to deliver the right solutions to our customers, while at the same time providing a unified view of the partners’ Juniper business.