Lifesize, an Austin, Texas-based video collaboration vendor, has named Synnex Corporation as its newest master agent, with service provider Connection becoming the first agent under the restructured relationship. The moves are indicative of Lifesize’s shift towards a partner commission-centric model in the U.S., which will begin to take effect in phases for distributors, resellers and managed service providers (MSPs) in the geography.
Under the new arrangement, partners operating through Synnex and other Lifesize master agents receive commissions on meeting room system hardware, including Lifesize Rooms-as-a-Service, as well as on upgrades, cloud video conferencing service licenses and renewals. Lifesize will also take control of all product positioning and opportunity management.
“This natural progression to a commission-based program is hugely advantageous for our entire partner community,” said Tim Maloney, senior vice president of worldwide channels and Americas sales at Lifesize. “Lifesize takes on the heavy lifting and risk, freeing up esteemed partners like Synnex and Connection to do more of what they excel at – serving as experts and supporting businesses looking to capitalize on video conferencing and collaboration.”
Lifesize’s global partner ecosystem consists of more than 5000 partners and upwards of 75 distributors, including 3500 resellers and potential agents in the U.S.
This announcement is expected to give U.S. resellers and MSPs greater consistency and shorter sales cycles.