MicroStrategy Announces New Partner Program

MicroStrategy Inc., a Virginia-based provider of enterprise analytics and mobility software, has introduced the MicroStrategy Partner Program for an ecosystem of more than 700 channel partners worldwide. The emphasis of the new program is on expanded marketing and revenue sharing opportunities plus extending the vendor’s reach into new geographies and market segments.

The company is also launching a new partner portal to support deal registration and lead management, as well as provide access to a variety of sales and marketing resources.

“MicroStrategy has curated an ecosystem of best-in-class channel partnerships with companies that provide big data, analytics and value-added integration expertise,” said Emmanuel Richard, vice president of global alliances. “Today’s enterprise customers need the features that the best technologies have to offer.”

As part of its support infrastructure, MicroStrategy has established a worldwide network of partner managers who will help to identify and successfully close sales opportunities, recruit new channel partners, and support co-marketing opportunities for awareness building and lead generation.

New accreditations for systems integrators, solution providers, authorized resellers, and MSPs have also been added.

Leading channel partners include Amazon Web Services, Automated Insights, Cloud Elements, Cloudera, Cognizant, MapBox, MapR, Microsoft, Pandera Systems, and Snowflake.

Channel Impact^®
The new program is expected to provide a useful head start for partners competing in the enterprise analytics and mobility software space.