Monday Morning Impact – June 15

ServiceNow Transforms Partner Programs to Promote Digital Transformation

ServiceNow has revamped its partner programs and related solutions with an eye towards better promoting digital transformation.

“The way people work is changing and the way that companies engage customers is driving a new era of employee and customer experiences,” said David M. Parsons, SVP of Global Alliances and Channels. “Now more than ever, ServiceNow’s industry and workflow capabilities paired with partners’ industry experience can help customers of all sizes and across all industries make work, work better for people.”

Among the highlights, the Santa Clara, California-based company has unveiled a new marketplace that showcases partner solutions designed to address the industry‑specific needs of workflow and digital transformation. Participating partners include Accenture, Atos, Deloitte, DXC Technology, Ernst & Young LLP (EY), and KPMG.

ServiceNow has also launched the “Built on Now” program, a new app monetization framework that enables partners to build, test, certify, distribute, and sell digital workflows for the Now Platform, at scale, through the ServiceNow Store, OEM PaaS, and Service Provider (SP) channels. Partners can leverage the designation to differentiate offerings and will be able to better showcase their specific areas of expertise. More than 70 native app solutions are available through the program.

In addition, ServiceNow has rolled out a customer success system that pulls best practices from ServiceNow implementations to equip partners with the tools and frameworks needed to provide enhanced business value for customers. To further support this part of the initiative, the company has launched a new application providing customers and partners with step‑by‑step guidance.

Channel Impact^®
The initiative promises a wealth of resources to enable customers and partners to more successfully support digital transformation.

Cradlepoint Revamps Partner Program; Rolls out Specialization

Cradlepoint of Boise, Idaho, has announced a revamped and expanded partner program designed to help reseller, service provider, and alliance partners around the world get a jump on Wireless WAN and enterprise 5G.

The company’s new Technology Alliance Program (TAP) brings together curated ecosystem partnerships and technologies to deliver a portfolio of “Connected by Cradlepoint” solutions for wireless branch, mobile and IoT networking. TAP solutions currently in process target public safety, fleet management, enterprise IoT and private LTE. Cradlepoint is also launching a business and technical framework intended to help partners build a successful Wireless WAN and 5G practice based on the company’s NetCloud Service. Additional investments include the acquisition of a new partner marketing platform as well as new partner managers, solutions architects, and vertical experts.

“Cradlepoint is leading the evolution to Wireless WAN and 5G, and our many reseller, service provider, and technology partners play a crucial role in driving this transition,” said Eric Purcell, senior vice president of global partner sales at Cradlepoint. “This is the largest revamp of the Cradlepoint Partner Program in our history — bringing together the technology alliances, business and technical frameworks, and resources partners need to build a Wireless WAN and 5G practice, accelerate revenue, and capitalize on this incredible multi-billion-dollar opportunity.”

The new Cradlepoint Partner Program has begun deployment. Some components will be made available during the second half of the year.

Channel Impact^®
The enhancements to the channel program are expected to help upgrade WAN functionalities in order to streamline operations, diversify revenue streams, and improve customer experiences.

Ingram Micro Cloud Launches New Program for Amazon Web Services

Ingram Micro Cloud has announced the launch of “Illuminate,” a partner enablement program designed to deliver exclusive services, promotions and offerings to resellers in the Amazon Web Services (AWS) Partner Network (APN). The APN is a global partner program for technology and consulting businesses that leverages AWS to build solutions and services for customers. The APN helps companies build, market and sell their AWS offerings by providing business, technical and marketing support.

Aspects of the new Illuminate program include a mentoring program intended to help partners address any challenges and roadblocks, marketing and demand generation support, tools and resources to assist in assessments, sales training, technical resources, and the development of go-to-market strategies.

“At Ingram Micro Cloud, we help simplify the complexity of the cloud,” said Adam Christensen, VP of global marketing at Ingram Micro Cloud. “The Illuminate program for AWS will serve as a guidelight to many of our resellers so they can successfully build and grow a thriving AWS business.”

The Illuminate program for AWS is currently available in the U.S. and U.K. and will soon roll out to all authorized global countries. Ingram Micro Cloud operates in 64 countries with over 55,000 reseller partners, and its Cloud Marketplace serves 6.5 million seats, offering more than 120 cloud solutions.

Channel Impact^®
This program is available to Ingram Micro Cloud resellers that are actively navigating through an APN journey, and are in need of specific insights on how to best leverage available resources and benefits.