Monday Morning Impact – June 30
Zoom Unveils New Service Provider Program
Zoom has launched a new program designed to empower qualifying service providers to deliver unified communications solutions leveraging the Zoom platform.
“Service provider partners will be a key component to the growth of Zoom given their rich history of keeping customers connected,” said Nick Tidd, head of global channel GTM at Zoom. “This new chapter in our partner strategy creates a strong foundation for long-term, scalable partnerships with service providers. At Zoom, we are constantly focused on delivering new avenues for our partners to grow alongside us and this was the next obvious phase in the evolution of our program.”
To participate in the program, partners must be a recognized carrier in their country, provide cloud peering for PSTN, successfully complete sales competency training, and commit to a specific volume of customer licenses.
Most recently, Bell Canada was announced as one of Zoom’s initial partners qualifying for this program. Workplace from Bell Canada and Zoom will complement existing Bell Canada services, offering a platform designed to boost productivity and collaboration.
Channel Impact®
Service providers can offer scalable, secure, and AI-first communication tools to businesses worldwide, leveraging the Zoom platform.
Gartner Predicts 80% of GenAI Business Apps Will Be Developed on Existing Data Management Platforms
Gartner predicts that organizations will develop 80% of Generative AI (GenAI) business applications on their existing data management platforms by 2028. This approach will reduce the complexity and time required to deliver these applications by 50%, according to the market research organization.
“Building GenAI business applications today involves integrating large language models (LLMs) with an organization’s internal data and adopting rapidly evolving technologies like vector search, metadata management, prompt design and embedding,” said Prasad Pore, Sr Director Analyst at Gartner. “However, without a unified management approach, adopting these scattered technologies leads to longer delivery times and potential sunk costs for organizations.”
Retrieval-augmented generation (RAG) is becoming a cornerstone for deploying GenAI applications, providing implementation flexibility, enhanced explainability and composability with LLMs, according to Gartner. By integrating data from both traditional and non-traditional sources as context, RAG enriches the LLM to support downstream GenAI systems.
“Most LLMs are trained on publicly available data and are not highly effective on their own at solving specific business challenges,” said Pore. “However, when these LLMs are combined with business-owned datasets using the RAG architectural pattern, their accuracy is significantly enhanced. Semantics, particularly metadata, play a crucial role in this process. Data catalogs can help capture this semantic information, enriching knowledge bases and ensuring the right context and traceability for data used in RAG solutions.”
Gartner recommends that channel partners and customers evaluate whether current data management platforms can be transformed into a RAG-as-a-service platform, replacing stand-alone document/data stores as the knowledge source for business GenAI applications. They should further evaluate and integrate RAG technologies such as vector search, graph and chunking, from existing data management solutions or their ecosystem partners when building GenAI applications. Enterprises should also leverage not only technical metadata, but also operational metadata generated at runtime in data management platforms to help protect GenAI applications from malicious use, privacy issues and intellectual property leaks.
Gartner clients can learn more in “Predicts 2025: 4 Ways AI Will Disrupt Data Management Markets and Solutions.”
Channel Impact®
As organizations develop GenAI-centric solutions, data management platforms must evolve to integrate new capabilities or services for GenAI development, ensuring AI readiness and successful implementation.
Diliko Rolls Out Partner Program for Delivery of AI-Driven Data Management Solutions for Midsize Organizations
Diliko, a Herndon, Virginia-based company with an Agentic AI data platform for mid-sized enterprises, has announced a new partner program to support channel sales of its offerings, specifically within the healthcare and financial services sectors.
The value proposition focuses on support for the handling of data ingestion, orchestration, privacy, and compliance by partner constituencies such as consulting firms, analytics service providers and systems integrators serving clients in regulated industries.
“The Diliko Partner Program gives service firms a powerful advantage: the ability to go to market with a proven enterprise platform that’s already secure, scalable, and trusted in regulated industries,” said Chief Strategy Officer Ken Ammon. “Our platform reduces project risk and time-to-value, while the partner program offers new revenue opportunities through referral incentives and streamlined delivery. It’s a win-win for firms looking to grow their services business while helping clients succeed faster.”
The product automates data engineering workflows, governs AI usage, and streamlines compliance, thereby enabling faster outcomes and reduced risks, according to the company.
The partner program revenue sharing, referral commissions, pre-sales support, demo environments, training/certification, and marketing resources organized into a three-tiered structure. The Registered level provides foundational tools, training, and sales support to entry-level partners. Preferred partners receive enhanced incentives, co-marketing priority, and dedicated partner management. Elite status is an invitation-only tier offering qualified lead sharing, executive sponsorship, and strategic business planning with Diliko leadership.
Channel Impact®
The company claims that its platform enables partners to more easily deal with complexities such as data ingestion, orchestration, privacy, and compliance, thereby strengthening partner focus on high-value services such as business intelligence, strategy, and client enablement.
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