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January 25, 2021 By Laura Bergerson

Sada Launches Alliance Program to Better Support SaaS Companies

Sada, a Los Angeles-based technology consultancy focused on Google Cloud, has launched a new partner program designed to help Software as a Service (SaaS) companies accelerate their growth and maximize the value of Google Cloud.

Benefits include access to an assigned account manager Google Cloud Platform training, cost optimization exercises, whiteboard sessions, 24×7 support, co-branded marketing collateral, a guest appearance on the Cloud N Clear podcast, sales enablement sessions and materials, and targeted lead-generation.

“With a client list that spans healthcare, media and entertainment, retail, manufacturing, public sector and cloud natives, Sada has the experience to help companies in every industry move to and use Google Cloud,” said Nikki Harley, Strategic Alliance Manager at Sada. “Our SaaS Alliance Program extends that expertise to innovative software companies, so they can scale their business faster and more successfully.”

“Our alliance partners benefit from SADA’s technical expertise, sales and marketing experience, and relationships with Google Cloud,” said CEO Tony Safoian. Our clients win because they’re gaining access to a large ecosystem of technology partners that have been trained to help them achieve digital transformation and maximize their investment in Google Cloud.”

The SADA SaaS Alliance Program officially launched with four B2B cloud-native companies: Cysiv, PacketFabric, Quantum Metric, and Virtru.

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The initiative is intended to guide software companies in the use of Google Cloud technology to drive innovation, enhance their product offerings and align on go-to-market strategies.

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