Veeam North America ProPartner Program Adds New Growth Opportunities for Key Resellers

Veeam Software, a Swiss-based backup solutions vendor, has announced major enhancements to its North American partner program, as part of an effort to drive greater channel commitment.

Highlights include accelerated growth rebates for Gold and Platinum partners who overachieve on a quarterly or annual basis. These incentives stack on top of existing back-end rebates. In addition, a new “Perks” program rewards sales, marketing and technical roles at partner organizations, thereby extending the company’s incentives beyond the partner sales teams.

Other key enhancements include a new multi-lingual enablement platform complete with demos, product and solution training, program and selling education, training courses, and preparation tools for Veeam certifications. The company has also launched a new Marketing Concierge service designed to help partners build multi-touch campaigns that focus on digital marketing tactics, including customized content, social media initiatives, leads, management and other campaign components.

“Our industry continues to evolve; we understand that we must too evolve our partner program to ensure we are providing all of the tools and offering the highest support to ensure our partners are successful and maximizing every opportunity,” said James Mundle, Veeam’s vice president of worldwide channels.

”The new investments, resources, programs and tools Veeam is putting in place will help our partners to achieve greater profitability and enable success across all business segments.”

Channel Impact^®
Additional incentives are always popular with partners. In addition, multiple channel surveys demonstrate that marketing is often an area with which the channel tends to struggle. Vendors that provide marketing services to their partners often find themselves in positions of increased influence.